Real-time analytics emerge

摘要

Adobe Systems' $1.8 billion purchase of Web analytics vendor Omniture Inc., which received regulatory approval last week, is the latest proof of the mainstreaming of online measurement.rnWhile some market-watchers wonder how wellrnthe two companies actually fit together, the combination "has the potential to embed measurement technologies into the landscape of interac-rntive media, Forrester Research analyst John Lo«et said. It also could signal more consolidation as well, as other competitors-most notably, Microsoft Corp-look to acquire or partner with the remaining independent Web analytics firms.