'Journal' stays on top with growing circ, coverage

摘要

Even a harrowing year for newspapers couldn't knock The Wall Street Journal from its pedestal. For the 10th straight year, the newspaper has earned the top spot in BtoB's Media Power 50.rnThe newspaper is the premiere business journalism brand in the U.S.-and probably on the planet. "It's still the leading media brand in the b-to-b world," said Dave Rowe, VP-media director at Doremus.rnEven in these apocalyptic times for newspapers, the Journal is growing its paid circulation. In the first quarter, it was the only U.S. newspaper in the top 25 to show an increase in total circulation, according to the Audit Bureau of Circulations. Total average paid circulation for print and electronic editions of the Journal increased 0.6% to 2.08 million in the first quarter, from 2.07 million in last year's first quarter.