Paper prices continue slide

摘要

Demand for magazine paper started to plummet last fall when the economy began its steep decline, and in the near term there is no sign that the downward spiral won't continue-particularly as print runs of b-to-b magazines shrink.rn"A number of titles across the industry have gotten smaller, disappeared or gone digital," said Keith Hammer beck, corporate director of media operations at Advanstar Communications. This has created a problem on the demand side in the paper market. Verle Sutton, founder, editor and publisher of ForestWeb's monthly "Reel TimernNewsletter," which has focused on the paper industry since 1999, said there is a "very small possibility that enough downtime will be taken [as paper mills idle some production lines] to stabilize the market over the next quarter." He predicted the soft market will continue through this year and into 2010.