Cadence Design CMO focuses on EDA industry

摘要

Since joining Cadence Design Systems last year as senior VP-CMO, John Bruggeman has spearheaded an initiative to grow the electronic design automation (EDA) industry, which develops design tools for semiconductors. In the following interview with BtoB, Bruggeman discusses how he helped develop "EDA360," an integrated marketing campaign designed to foster collaboration among leading players in the competitive EDA sector and raise awareness of the industry among technology buyers.