Cisco, Dell share brand evolution stories at ANA

摘要

Cisco Systems and Dell Inc. figured prominently in last month's Association of National Advertisers' annual conference in Orlando, Fla., as each shared how its brand has been evolving.rnFor Cisco this evolution has meant a big push into video, as well as stepping up its b-to-c marketing.rn"We think at Cisco that video is the next big play," Marilyn Mersereau, Cisco senior VP-corporate marketing, said in her presentation. "That is why mobile is so important. The next big thing for marketers is to figure out the mobile space."