B-to-c marketing tactics that can drive b-to-b revenue

摘要

B-to-b and b-tcx marketers think their markets are vastly different and the ways they reach customers and prospects couldn't be more dissimilar. And if they are, in fact, reaching out to their respective target audiences using widely different tactics, the/re doing it all wrong.rnThere are some techniques successful b-to-c marketers use that can be tremendously profitable in b-to-b campaigns as well. For example, marketers must develop programs that communicate to prospects one at a time through highly relevant content.