How Web sites fit into a customer conversation

摘要

BtoB: How should a company balance its social media investments with its Web site?rnRamos: The Web site should be the hub of the social activity, and it should be driving the activity back to the Web site. If you have evidence your buyers are on Facebook, Linkedln and Twitter, than you should absolutely use those channels. But you should put the information there that is going to start a conversation. Then link that back to your Web site where you can continue the conversation.