Industry prepares for FTC scrutiny of behavioral ads

摘要

As the online advertising industry scrambles to assure government regulators and the public that it values consumer privacy in the use of be-haviorally targeted ads, two significant events will take place next week.rnFirst, on March 15, a coalition of marketing associations will officially begin requiring members to display a distinctive icon with ads served up based on viewers' previous online activities. Advertisers hope the icon-a white "i" with a circle around it against a blue background-will demonstrate the industry's commitment to advertising transparency.