Measuring customer engagement a nuanced equation

摘要

Determining a level of engagement that a recipient has with your email can be a difficult thing to do, especially if you have limitations in performance visibility beyond the actual email metrics themselves.You need to start with the reality of your email campaigns. Take a good, long look at what your value proposition is versus the content you are actually delivering: Is there a disconnect? If so, fix it. Dig into the contribution your email programs make to your overall marketing communicationsplan. Next come the metrics