Using email for event follow-up

摘要

Trade shows have always been a great source of new leads; but, considering travel costs, booth con-struction, booth rental and collateral printing, they are also one of the most expensive. There are ways, however, to maximize the number of warm leads they produce, said Melanie Attia, product marketing manag-er at Campaigner, a provider of email marketing services. "I know from my experience being an attendee and an exhibitor that trade shows are a fantastic way to build [your email list]; but you need a strategy go-ing in because not every contact you meet will be a valuable contact," she said.