Preference centers need give and take'

摘要

Arts wen While there are many ways to enhance the collection of user information with email signup activities and b-to-b email preference centers, I am more concerned with othertypes of best practices, especially those that are more user-oriented. To be sure, marketers and their sales forces would like to know a subscriber's name, title, buying interests and an-nual budget. But unless we are talk-ing about the pub-lishing world, we shouldn't demandthat kind of data in exchange for what is essentially the right to market to them. And most b-to-b marketers do not have the volume to justify offering the ability to choose frequency of emails.For Godfrey's clients, we believe