Summit: Marketing accountability tied to sales

摘要

Marketer accountability and alignment with sales drove the discussion last month at the annual summit staged by sales and marketing consultancy Sirius-Decisions."You have to determine what it's worth to give marketing a dollar, because marketing is either part of the solution or a cost center," said Megan Heuer, Sirius-Decisions' service director, at the company's Summit 2011 in Scottsdale, Ariz.