Print catalog seller moves online with appended email list

摘要

Successories is a manufacturer and marketer of specialty products in the motivation and inspiration field. Perhaps its best-known products are those evocative posters, combined with inspirational sayings, that are ubiquitous in many offices. But while a leader in its niche, the company's marketing outreach matched its ink-on-paper heritage—it communicated to human resources and productivity managers within education, health and business strictly through catalogs, with no use of online commerce or digital marketing.