On Site Gas manufactures leads with Web

摘要

On site gas systems designs and manufactures oxygen-and nitrogen-generation systems. The systems enable manufacturers in a number of vertical markets to produce their own oxygen or nitrogen,which can provide cost savings over purchasing gas and paying to transport it.The company historically marketed its products via traditional trade publications, direct mail and trade shows, as well as by cold-calling prospects. At the beginning of 2009, however, On Site shifted its approach and began focusing its marketing efforts online, said David Martino, president of marketing agency Martino & Binzer, Farmington, Conn., which worked with the company to create and implement a new, Web-based strategy.