Daptiv Solutions strives for SEO and social media matchup

摘要

"We have a pretty aggressive online outreach. We generate leads for our sales team through trade advertising, using paid search on both Google and Bing, and of course free traffic generated through search engine optimization. We're working to tie together our public relations efforts on our corporate website into a single keyword strategy. For example, we're hearing about how keywords in social media are improving search, and we want to take advantage of that. We know that engaging with followers on Twitter is good for us.