American Airlines Cargo engages customers with relevant content

摘要

"Our objective in our social media initiative is to engage customers around news and information of relevance. We target industry issues and topics, and provide news, analysis and live streaming or video events that shed light on the latest trends, issues and opportunities that may impact our customers. Our Security Roundtable, where we were able to engage industry viewers live through a streaming UStream broadcast, opened social media channels for real-time Q&A interaction.