Making sites more social

摘要

While it's no secret that social media can be a powerful tool, b-to-b marketers may be overlooking some opportunities when it comes to using social media on their websites. Failing to invest in social media integration can be detrimental to a websites success, and it doesn't take much to maximize its positive effects. To implement a social media strategy successfully on a website, marketers should focus on the basics. Most important is identifying goals: What is the company trying to accomplish with its website? How will social media help it do this?