Four technologies CMOs should watch

摘要

B-to-b CMOs should pay close attention to four emerging technologies to engage customers this year, according to a report released by Forrester Research. In the report, "Emerging Technologies B2B CMOs Should Watch in 2011," Forrester analyst Jeff Ernst recommended CMOs explore online content curation to bolster thought leadership; listening platforms to gauge customer sentiment; brand advocate platforms for spurring word-of-mouth; and appointment scheduling applications to engage potential customers who are ready to buy.