Agency: BBDO New York Campaign: FedEx EarthSmart Launch date: October 2011 Creative credits: Executive creative directors: Mike Smith, Greg Hahn; creative directors: Ricardo Landim, Larry Corwin; creative: Anne Lac, Sara Crawford; producer: Tena GoyWhywe EarthSmart microsite serves as a communications hub for FedEx's environmental initiatives, offering up tons of content about the company's Earth-friendly business tools.
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