Agency: Roberts Communications, Rochester, N.Y. Campaign: International Jazz Festival Scavenger Hunt brochure Launch date: June 2011 Creative credits: Chief creative officer: Bruce Kielar; associate creative director: Mark Stone; account supervisor Shane Grant; copywriter: Kory Andrieu; art directors: Ron Sullivan, John Ragone, Deb Ben kovich Why we liked it Xerox, the title sponsor of the 10th annual Rochester International Jazz Festival, made learning about its technologies a fun, engaging game by giving attendees a coil-bound brochure they could fill with old-school records-if they could find them in the annual festival scavenger hunt.
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机译:代理商:纽约州罗彻斯特市罗伯茨通讯公司广告活动:国际爵士音乐节寻宝游戏宣传册发行日期:2011年6月创意来源:首席创意官:布鲁斯·基拉尔(Bruce Kielar)副创意总监:Mark Stone;客户主管Shane Grant;撰稿人:Kory Andrieu;艺术总监:罗恩·沙利文(Ron Sullivan),约翰·拉贡(John Ragone),黛本·科维奇(Deb Ben kovich)如果他们可以在年度节日寻宝游戏中找到它们,则填写旧的记录。
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