Video goes direct with fantasy, gorillas

摘要

Video's power as a direct-marketing tool was on vivid display at last month's ACE Awards, presented by the New York chapter of the Business Marketing Association. Video in its various forms-both short for TV and longer for the Internet-played a prominent role in numerous winning entries. In particular, companies and their agencies had plenty of fun with the submitted videos, demonstrating that creating attention and social buzz to drive inquiries and leads is inspiring video production these days.