SAMSUNG HITS THE SWEET SPOT WITH TAB AD

摘要

Sometimes, a commercial just hits you in the right spot. You realize it's a promotional tool for a brand, that it's meant to be manipulative, and yet you can't help but like it. In the past couple of weeks, I've seen a few. U.K. travel brand Thomson and agency Beattie McGuinness Bungay crafted a bit of touching weirdness featuring a teddy bear and a soundtrack of William Shatner performing Queen's "Bohemian Rhapsody." Swiss company Vorwerk teamed up with Saatchi & Saatchi, Dusseldorf, to make a soft-hearted spot for its Kobold VR200 robot vacuum.