AmEx's Aldo Papone on how 'thinking real' can make ads that last

摘要

"There is a predilection in corporate America for making simple issues complicated." Making things simple again, in business and in advertising-that's the philosophy that guided Aldo Papone as he moved up the ranks at American Express. "Going back and looking at some of the solutions that are often just in front of your eyes, you realize that you should have been able to resolve the issue in an easier way. So often the answers are obvious and you're looking for them when they're right in front of you," Aldo explained to me during a video interview on the occasion of his induction into the Advertising Hall of Fame.