SEARCH CONSULTANTS: PUSH BACK AGAINST PAY-FOR-PERFORMANCE

摘要

Marketers increasingly want to pay agencies based on the results they deliver, but agencies aren't alone in some unease at the prospect. Even the consultants that marketers hire to help pick agencies think it's a bad idea. "Don't work for free," said Lisa Colantuono of AAR Partners. "We're devaluing ourselves as an industry when you start working for free."