Editor's note: Even ad-industry professionals seem to have a limit to the amount of ad intrusion they'll tolerate. So when Ad Age wrote recently about Appsfire's software program that creates a customized in-app ad inside the small space opened during refreshes-the so-called pull-to-refresh space-some were not pleased and made that clear in the comment section of AdAge.com. ("Pull to Refresh on Your Smartphone? This Startup Is Putting an Ad There," April 24.) Appsfire CEO Ouriel Ohayon took some time to respond to the comments.
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