B-TO-B RIVALS GRAB FOR MARKETING CLOUD

摘要

Overview: The company's core product is a cloud-based customer-relationship-management platform. For seven straight years, Salesforce's CRM has been placed by Gartner in the "leaders" quadrant for Sales Force Automation. The software allows you to track conversations with accounts and contacts, monitor opportunities as they progress through the sales cycle and zero in on salesrep performance. Latest offerings: Salesforce has made a serious push into marketing automation. Its latest move was buying ExactTarget in 2013 for $2.5 billion. ExactTarget is a software company that helps marketers figure out when and what to message, and through which device. The ExactTarget buy came on the heels of acquiring social-advertising-software companies Buddy Media ($689 million) and Radian6 ($340 million).