SUPER BOWL AD REVIEW

摘要

RadioShack does something few brands have the backbone to do: It acknowledges the reality that if Americans think of RadioShack at all, it's as a relic. So the young store employee, after answering the phone, announces, "The '80s called. They want their store back." And in a perfectly Super Bowlian moment, in storms a horde of '80s icons: Mary Lou Retton, Dee Snyder, Alf, Hulk Hogan, Chucky and more. After they ransack the place, we're treated to the updated look of RadioShack. Whether or not that persuades people to walk into the stores remains to be seen, but this is a solid attempt to lure them.