BERINGER TAPPED TO RUN PUBLICIS'S AUDIENCE ON DEMAND

摘要

Publicis groupe has tapped Stephan Beringer to replace Kurt Unkel as chief growth officer and president of digital-media trading group Audience on Demand. Mr. Unkel recently left AOD to run WPP's dedicated Ford agency, Team Detroit. Mr. Beringer previously was chief growth and strategy officer for Publicis' Digital Technologies division, which houses DigitasLBi and Razorfish. He was international CEO for Digitas and Razorfish from 2009 to 2013. In that role, he oversaw the shops' P&Ls, as well as other digital-marketing shops, in all markets outside North America. Publicis credits him with integrating Digitas and LBi globally, after the holding company bought LBi in late 2012.