The Value of AWIS Brand

摘要

"Why should companies pay money to sponsor AWIS by approving dues expenditures and underwriting local and national activities? Why bother to join AWIS if you work in a corporate environment? Why become a corporate member or sponsor of AWIS? Why should academic institutions become institutional members of AWIS? Furthermore, what value does AWIS bring to its corporate members vs. academic members vs. government members, or minority owned small scientifically based businesses? What can AWIS do for me? How can one organization possibly meet all of these objectives?"