Off-the-shelf images

摘要

The message carried by a corporate presentation usually begins as an idea summed up by words such as teamwork, winning, focus, family, co-operation, and determination. These words are strong in their own right, but they are even stronger when accompanied by illustrative images. What embodies focus better than a stalking jaguar? And sums up winning better than Bobby Moore. Those images and thousands of other clips can be used to emphasise a company's message and are available from footage and archive libraries - historic and household names such as British Pathe, ITN, British Movietone News, Associated Press (AP), Getty Images and, of course, the BBC. Over the years, they have built up a resource that not only chronicles the events and personalities of the 20th century, coming up to date, but also encompasses social history, nature, science, technology and general lifestyle.