Opening and closing ceremonies are among the most spectacular forms of event and set the standard for production technology. Aside from creating the wow factor through innovation, the key to a standout ceremony is ensuring it connects with the audience emotionally and teach it something new about the place in which the ceremony is held. "Ceremonies are best when they avoid stereotypical or well-known storylines about the city and delve deeper into the culture," says Sarah Grubb, an event operations and technical director who has played a part in events, such as the 2015 Baku ceremonies.
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