From way finding and driving food and beverage spend to delivering advertising and information, the digital transformation at the NEC exhibition venue in Birmingham needed to guarantee an exceptional end-to-end experience for visitors. The project, which was part of a broader facelift across the NEC campus to help position the NEC as a modern, technologically-advanced venue, saw Anna Valley implement digital solutions across Resorts World Arena, Arena Birmingham and the NEC.
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机译:从寻找和增加食品和饮料花费的方式,到提供广告和信息,伯明翰NEC展览馆的数字化转型需要确保为访客提供出色的端到端体验。该项目是NEC校园范围内更广泛改造的一部分,旨在帮助将NEC定位为现代化的,技术先进的场所。该项目使Anna Valley在Resorts World Arena,伯明翰竞技场和NEC上实施了数字解决方案。
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