Experience by design

摘要

The AV industry loves buzzwords and phrases in AV - although perhaps not as much as it loves acronyms. One of the most popular 'buzz-terms' is User Experience, or UX. It may have been around for 25 years or so, and not exclusively in AV, but UX's ubiquity seems to have gained traction over the last few months in particular. Indeed, it was only last summer that established Leeds-based integrator Unicam rebranded as User Experience Global (UXG).