女性にやさしいFIT

摘要

近年,お客様のニーズが多様化し,車の形状では,ハッチバック,ミニバン,セダン,SUVなど,さらにハイブリッドも追加され,選択肢は増えている.その背景には,環境への意識変化や女性ユーザが年々増加していることも一因と考えられる（図1）.%The Honda image of woman's customer is almost manly. We planed female special edition "FIT She's" to offer the car cho­sen more women's customer. We set the target user and created the concept that based on the market data and user survey. When we investigated the acceptability of FIT She's, we understood that FIT She's was able to offer the female image that the impression was different from normal FIT.