生き残りは，ものづくり型自動車産業から移動システム産業へのイノベーション

摘要

To survive, Japan's next generation automobile development needs to shift from its current "monozukuri"-based approach of making finely crafted cars to a convergence-based strategy. Convergence strategies view the transportation system as a whole whose aim is solving people's transportation needs, rather than just making vehicles of admirable craftsmanship. This new business model architecture should utilize domestic as well as other industry resources in order to succeed within the evolving global manufacturing domain.%自動車産業の「戦略の窓」が開いている．戦略の窓とは，大きな産業イノベーションが起こる際に，企業の戦略の軸が大きく変わるタイミングのことである．現在は新製品や品質，コスト優位が自動車メーカの短期的な収益の鍵だが，この「窓が開く」タイミングでは，市場をどう見通し，どんな方向に技術投資するかが成功の鍵を握る．