ビジネスと標準化

摘要

本稿では，ビジネス戦略と一体となった国際標準化への取り組み方について述べる.多くのビジネス部門の方からは具体的な標準の活用方法がよくわからないという声を聞き，一方で標準化部門の方からは企業の幹部に事業貢献を理解されないという声も聞く.そこで筆者の国際標準委員会議長としての経験や，事例，いくつかの例題を取り上げ，国際標準化をどのように事業に活かすことができるのかをなるベくわかりやすく説明してみたい.%This paper discusses the effective utilization of international standards (IS) in business promotion. The definition, rules and recognition for IS are summarized in terms of WTO as well as current business practices. The author then categorizes IS into two types, i.e. addressing equipment specifications and addressing societal issues/services, also underlining that the latter one is an obviously growing trend these day. Finally this paper concludes that the latter type (addressing societal issues/services) is the most effective means to promote business by re-shaping and creating a new global market.