イメージコミュニケーション型交通安全啓発の効果を高めるためには： 工学的·定量的なデータを交えた説得的コミュニケーションの可能性

摘要

本稿では，ドライバの感情や思いやりに働きかける「イメージコミュニケーション型交通安全啓発」の効果をさらに高めるため，イメージコミュニケーションをもとにしつつ，MMの考え方に基づき，工学的.定量的なデータを取り入れて啓発を行う「説得的コミュニケーション型」の資料を提案し，その効果を検証した.%To increase effectiveness of image-communication based traffic safety enlightenment activities which appeal to drivers' emotion, the authors propose persuasive-communication based traffic safety enlightenment material which introduce corroborating evidence data. This paper reports the result of effectiveness of introducing persuasive-communication concept by panel questionnaire survey to expressway drivers. Consequently, persuasive-communication based material significantly produce effects on promoting the depth of understanding of the traffic safety enlightenment activities, and enhance drivers' awareness to safety driving behavior, especially keeping distance between vehicles.