Stories of the First 'Familia' Launch

摘要

The first "Familia" provided prospective customers with a product which had affordable price, satisfac- torily functional performance, practicalities, wide variations and mental satisfaction to own. These aspects were seeked for the by customers at that time, then Familia was well accepted by them and resultantly, it greatly contributed to promoting the motorization in Japan. This article describe the stories of the first Familia planning and its product concept.