自動運転の社会的受容: その規定因と変容の可能性

摘要

自動運転システム(Autonomous Vehicles,以下AVs)の社会的実装が現実味を帯びてきた現在，技術的な課題のみならず，法律等の社会制度や社会的受容性についても関心が高まっている.KPMGコンサルティングの自動運転Readiness index (2018)によると，わが国は20カ国中11位と出遅れており，特に政策や法制度（12 位)，消費者受容（社会的受容，16位）が底評価となっている.%In this paper, author introduced research results on the public acceptability of AVs, namely, the determinants of people's individual acceptance, risk cognition map, attitude modification by experience of field test and fatal traffic accident. From the results, determinants of social acceptance were behavioral intention to use AVs, risk perception and trust towards technology and organization. It was also indicated that experience of field demonstration tests improve people's individual acceptance, and the societal acceptance of AVs declined by news report of fatal accident.