Advertising 2.0: Dealers find more ways to click with customers on the Net

摘要

More and more dealers are beefing up their advertising arsenal by using the latest Web technology. Frequently, their own Gen X kids are the force behind attempts to "put a toe in the water," as one retailer puts it.rnThe auto industry represents the third-largest category of e-advertisers, spending $2.8 billion last year, says the Internet Advertising Bureau. Dealers allot more of their budgets to Internet spending than to TV, radio, or direct mail.