The enduring business of print

摘要

For everyone involved in the process — from creative professionals who develop communications ideas to printers who produce materials and companies that rely on print to deliver messages - print offers vibrant opportunities for growth and success.rnWhat's behind my optimism about current and future prospects for print? Advances in technology clearly have brought about today's unprecedented levels of quality, efficiency, and effectiveness in the production and use of print. That's only part of the reason, though. The rest of the answer lies in a simple fact that has been print's enduring strength through the centuries: print adapts to the times.