Microsoft changing DAM world

摘要

Technology providers of digital asset management systems had tremendous challenges establishing themselves in the Australian market with leading brands and organisations. But they've done it. And particularly the print and creative industries are now seeing the benefits of good solutions. But if it wasn't hard enough for technology providers already, it's about to get a lot tougher. The inventor of digital asset management (DAM) is widely acknowledged to be Jennifer Neumann. Jennifer is a former director of Canto, the vendor that provides Cumulus, the most successful off-the-shelf installable DAM application ever sold. Former? Yes, Neumann is no longer with Canto. The very inventor of the space that led her to become founder and CEO of the world's most significant player has left the company for good.