Transpromo with its ability to exploit personalisation is a key driver to brands keeping customers loyal in 2009, with printers set to benefit if they enter the market, says Rene Kisselbach from InfoPrint Solutions.rnIn 2008 chief marketing officers were challenged with growing customer insight and conversations in a world that bombards the consumer with irrelevant advertisements and messaging. Now in 2009 marketers are surrounded by economic uncertainty and shrinking budgets. Savvy marketers realise they must implement programmes that bring revenue from dormant customers while activating loyalty from existing customers, by using personalised communications as the conversation starter to cut through the clutter, and move the customer to action.
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