Finishing solutions providing ROI for digital print providers

摘要

According to Nobuaki Matsui from the global marketing group at Duplo a welcome consequence of the recent global economic difficulties has been increased attention to a fundamental commercial equation -return on investment (ROI). Marketing departments, the printing industry's biggest customers, are measuring the results of every penny they spend, demanding that print providers demonstrate the effectiveness of each printed product. With tighter budgets, they need to reduce what they spend while increasing customer response. Meanwhile, print providers face the same challenges; for them, it's a question of getting more out of the equipment they have, and considering further investments carefully.