Heidelberg pulls out of next Ipex

摘要

To no great surprise Heidelberg, the world's biggest press manufacturer, has announced it will not be exhibiting at the next Ipex, which is due to take place in 2014 in London. The decision is in line with Heidelberg's new approach to marketing through trade shows. At drupa, four months ago, it made it clear to anyone that was listening that it will only have one hall at the next drupa, in place of the two it traditionally takes. It then announced that for the first time it will not be exhibiting at PacPrint in Melbourne next year.