Next buys first Durst Rotex 322 for soft signage expansion

摘要

Sydney large format printer Next Printing has purchased a Durst Rotex 322 to add to its digital soft signage production line up. The Rotex 322, supplied by Photo Electric, will be the first in the country when it arrives later this year. Next began printing directly to fabric for the soft signage market two years ago, and has acquired the Rotex 322 to help expand its growing market share. Julian Lowe, fabric division and marketing manager with Next Printing, says, "The Durst will allow us to run more unattended hours, thus increasing our capacity overall. It also has better colour gamut, clarity, crispness and print overall, so we think we will be able to colonise more business and market share.