The Printing Industries of Australia (PIAA) has launched a marketing course aimed at providing printing companies with marketing services skills. Joe Kowalewski, national director of communications and marketing, PIAA says, "Working with the Association for data-driven Marketing and Advertising (ADMA), we have created four modules to be run over two days. It will provide the critical hands on skills and understanding for printing company staff to deliver revenue generating marketing services." The course will be launched as a pilot programme in NSW, with the aim to give printing companies marketing skills which they can use to generate new income streams.
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