Coke to spend millions on OOH and online splash

摘要

Coca-cola is unleashing a multi-million dollar outdoor and online campaign to promote its new range of colourful mini cans to teens for the summer. The Colour Your Summer campaign will splash across out-of-home (OOH) media, digital, point of sale, cinema, PR, experiential and social media, to the tune of around $10m in total marketing spend. It will work with JCDecaux, APN, oOh! Media, Westfield, Colonial First Estate, Showtime Marketing and Val Morgan Retail, with Omnigraphics and the Print Centre to supply the print.