PIAA has launched a new initiative to provide printers access to PMP Distribution but already a mailing house is raising the alarm about failed past experiences. Letterbox Marketing Plus will provide preferential pricing and access to PMP Distribution's more than 14,000 local walkers in over 30,000 neighbourhoods around the country as well as sales and marketing training support. Bill Healey, Printing Industries CEO, says the associations partnership with PMP Distribution means members can take advantage of the strong growth in DM and catalogues in retail markets and small businesses with reduced cost.
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