Living in a world where every print shop could afford to purchase the latest equipment whenever their managers attended a trade show, you would not need the services of a trade printer. Such a world exists only in the dreams of people who own shares on the world's most expensive press manufacturing companies. And if such a world did exist, its print industry would soon collapse from the sheer weight of unsustainability that kind of press and print machine ownership would create. In our real world, most small print companies need to take extreme care when making expensive capital expenditure purchases and, even when they do, those purchases can come back to bite them if print orders become thin.
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